Ecommerce Director Job at Tower 28 Beauty, Los Angeles, CA

a2hFUzZ6WlQ2TVZPOElZUG1ucjdFZVFCUkE9PQ==
  • Tower 28 Beauty
  • Los Angeles, CA

Job Description


ECOMM DIRECTOR JD

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing

Tower 28 is seeking a Director of E-Commerce to drive our DTC business performance. This role is accountable for results across DTC, paid media, CRM, and site optimization - blending analytical rigor with best-in-class digital storytelling and execution. This role will set priorities, translate data into action, and partner cross-functionally to build and bring our digital roadmap to life.

This is a full-time role, with a hybrid work schedule based in West LA. This role will manage our Site Ops Associate Manager. 

Key Responsibilities

 

Digital Channel Leadership

  • Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
  • Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
  • Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
  • Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
  • Demonstrate initiative, problem-solving, and a highly cross-functional approach
 

Campaign, Digital Programming, and Lifecycle Execution

  • Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
  • Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
  • Ensure cohesive digital storytelling from awareness through conversion and retention
  • Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV

     

Paid Media and Performance Marketing

  • Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
  • Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
  • Use performance insights to inform content strategy, merchandising, and broader digital priorities
  • Ensure paid efforts ladder into larger brand moments while driving efficient growth

     

Process Leadership

  • Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
  • Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
  • Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows
 

Requirements

  • 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
  • Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
  • Strong analytical judgment with the ability to translate performance insights into decisive action
  • Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
  • Fluent in both creative digital storytelling and performance-driven execution
  • Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
  • Comfortable being directly accountable for DTC performance in a fast-paced environment

     

You Have

  • Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
  • Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
  • Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
  • Cool: Stay calm under pressure, ability to influence, high emotional intelligence
  • Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

  • Salary range for this position is $145,000 - $165,000
  • Excellent benefits, including healthcare, dental, vision
  • Holidays, vacation, and sick time
  • Summer Fridays and quiet week between Christmas and New Years

Job Tags

Full time, Summer work

Similar Jobs

Dover Corporation

Production Scheduler/Planner Job at Dover Corporation

 ...Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems and Comprehensive...  ...with the people of Dover Food Retail. Job Title: Production Scheduler Location: Richmond, VA What we are looking for:... 

MUNCHKINS PLACE LEARNING CENTER

Preschool Teacher Assistant Job at MUNCHKINS PLACE LEARNING CENTER

Summary We are seeking a dedicated and caring Teacher's Assistant to join our childcare team. The ideal candidate will support the lead teacher in creating a safe, nurturing, and engaging learning environment for young children. Duties The duties include assisting...

King's Kids Preschool

Preschool Teacher Job at King's Kids Preschool

 ...Summary Instruct preschool-aged children in activities designed to promote social, physical, and intellectual growth needed for primary school in preschool, day care center, or other child development facility. Not required to hold State certification. King's Kids... 

Aequor

Supply Chain Manager Job at Aequor

 ...diploma / GED and 10 years of experience Top 3 Must Haves: 1) Network supply planning and scenario development 2) Analytics, reporting, and...  ...systems 3) Stakeholder management and communication As a Supply Chain Manager, you will support the development of feasible end to end... 

Confidential

Art Teacher Job at Confidential

Job Posting International School Foreign Teacher Recruitment (Shenyang, China) | Location Shenyang Area | Position Visual Arts Teacher | Quantity 1 Teacher 1 | Grade Levels Primary & Middle School ---...